Marketing and
Brand
We offer marketing consulting split into two main areas: strategic marketing and operational marketing. Strategic marketing means building a Marketing Plan, which includes a detailed analysis of the market context, followed by defining the strategy through the Communication Plan. To put the strategy into practice we provide operational marketing services, including Social Media Marketing and Branding or Rebranding to develop a new brand identity. We also offer performance analysis to monitor how effective websites and social media are.
Strategic Marketing Plan
The Marketing Plan identifies and develops the company’s marketing strategy, setting out the business objectives and the marketing actions needed to reach them. Alongside a series of market analyses, it covers Segmentation, Targeting, Positioning and Pricing.
Communication Plan
A tool for analysing and identifying the best communication strategy for a company or start-up. Complementary to the Marketing Plan, it consists of a situational analysis of the business, the brand, its competitors and the market, leading to a communication strategy together with the tactics to carry it out.
Integrated Marketing Plan
The complete solution that brings strategic vision and communication together in a single, coherent framework. The plan defines the brand’s positioning and growth opportunities through an in-depth analysis of the market, competitors and target, outlining buyer personas, the customer journey, growth strategies and operational guidelines for the editorial plan.
Performance analysis
Analysis of website and social media performance using Google Analytics, Google Data Studio and Meta Business Suite, to check how promotional campaigns are performing and how effective they are, and to make better use of social media and the website. It can be a retrospective analysis over a long period, or a forward-looking analysis on a regular basis to track performance over time.
Branding and Rebranding
Defining a brand and its image from scratch, or repositioning an existing brand, to build or improve the client’s identity and image, by identifying a new brand identity that takes shape in a corporate identity manual.
- Corporate identity manual
- Logo design
- Colour palette proposal
- Naming, if required
