Market Analysis
The study begins with an in-depth analysis of the market context in which the company operates, to understand the dynamics, trends, and opportunities in the sector. This includes demand segmentation, which is the division of the market into groups of consumers with similar characteristics, needs, and behaviors, in order to precisely identify the ideal target for brand positioning.
Analysis of Market and Industry Factors
Next, the main factors influencing the market are analyzed:
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PESTEL Analysis: Evaluation of the impact of political, economic, social, technological, environmental, and legal factors on the business, to identify risks and opportunities at the macroeconomic level.
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Porter’s Five Forces: Study of the competitive forces that characterize the industry, such as the intensity of competition, the bargaining power of suppliers and customers, the threat of new entrants, and substitute products.