Marketing e Brand Management
We offer marketing consulting services divided into two main areas: strategic marketing and operational marketing. Strategic marketing involves creating a Marketing Plan, which includes a detailed market context analysis followed by the definition of the strategy through the Communication Plan. For the practical implementation of the strategy, we provide operational marketing services, including Social Media Marketing and Branding or Rebranding to develop a new brand identity. Additionally, we offer performance analysis to monitor the effectiveness of websites and social media.
Marketing Plan
The Marketing Plan defines the business strategy, integrating business objectives with the necessary actions to achieve them. It includes market analysis, segmentation, targeting, positioning, and pricing definition, providing a clear roadmap for brand development.
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Communication Plan
A complementary tool to the Marketing Plan, the Communication Plan identifies the best strategies to convey the brand’s key messages. It includes an analysis of the business situation, competitors, and the market, proposing specific tactics to implement the communication strategy.
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Performance Analysis
Using tools like Google Analytics, Google Data Studio, and Meta Business Suite, we monitor the performance of promotional campaigns and evaluate the effectiveness of digital channels (website and social media). This service can be offered as a retrospective analysis over an extended period or as ongoing monitoring to optimize performance over time.
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Branding and Rebranding
We help create or reposition a brand’s identity, defining its image and distinguishing values. The process includes:
• Creation of a brand manual
• Logo design
• Proposal of color palettes
• Naming, if required