Public Affairs
We provide strategic consulting in Public Affairs to support businesses in managing relationships with key stakeholders, analyzing the legislative context, and handling institutional communication, enhancing reputation and market positioning.
Sentiment Analysis
We understand and interpret the opinions and perceptions of the target audience to develop effective and secure positioning strategies.
Activities include:
• Analysis of the client’s current and desired position;
• Identification of contact channels with users;
• Study of demographic, behavioral, and opinion trends;
• Comparison with general trends and analysis of risks related to discrepancies;
• Development of a positioning strategy.
Regulatory Monitoring and Analysis
We keep the client updated on relevant legislative projects and policies, identifying institutional stakeholders, regulatory mechanisms, and post-approval regulatory processes.
Activities include:
• Mapping of stakeholders;
• Summary of legislative projects;
• Scenario building and probability evaluation;
• Definition of the post-approval regulatory process.
Public Affairs, Lobbying, and Advocacy Strategies
We help businesses build effective relationships with institutions and stakeholders to positively influence public policies and social opinion.
• Lobbying: Direct influence on political decision-makers for specific interests.
• Advocacy: Public support for a cause to mobilize opinion and promote change.
The service includes:
• Sentiment analysis and stakeholder mapping;
• Analysis of the 4Is (Interest, Influence, Importance, Interaction);
• Development of strategies and materials necessary for implementation.
Communication, Press, and Event Management
We enhance the organization’s reputation and visibility through targeted communication strategies.
Activities include:
• Identification of the target audience through stakeholder mapping;
• Development of content to highlight and determine the presentation format;
• Drafting materials such as press releases and promotional materials;
• Organization and management of events, communication, and media relations.