We had the pleasure of hosting a structured mentorship program in collaboration with Maksim Shymanovich, an expert in digital technology, covering his specific areas of focus, including financial technology, e-commerce, and digital marketing. Throughout his career, Maksim has established two companies, worked at six multinational organizations such as Revolut, and contributed to several non-profit initiatives at Cartier, TEDx, Nova Talent, EYP, ESCP, and other organizations.
Maksim's knowledge of the latest developments in the field and his real-life examples of past projects gave the students a 360-degree overview of the digital technology, e-commerce, and digital marketing niches. The structured mentorship program covered a wide range of topics, such as e-commerce and digital marketing foundations, producing a digital marketing plan, developing a target audience and buyer personas, launching paid marketing campaigns across six major advertising channels, and understanding how digital technology affects businesses, as well as numerous other topics. Additionally, several industry-specific tools were demonstrated to the students, such as the Meta Business Suite, Google Ads, Google Analytics, and Jira Work Management.
Overall, the students gained immensely valuable insights and confidence required to apply for and succeed in roles within e-commerce and digital marketing, which will be highly advantageous to their career development. Members of JELU Consulting, a non-profit organization based at LUISS, and the students of Luiss Guido Carli are eagerly looking forward to the upcoming sessions, currently being organized and planned to take place during April 2023.
On behalf of the team at JELU Consulting, we would like to extend our sincere gratitude to Maksim for providing us with this opportunity on a pro-bono basis.
A Giugno 2022, per la prima volta nella storia della nostra Junior Enterprise, associati, responsabili e CDA hanno preso parte ad un evento esclusivo made in JELU, nel corso del quale sono state premiate le migliori Aree, i migliori progetti e i Project Manager più performanti di ogni area!
